This article examines the challenges and opportunities that emerging technologies bring to strategic management. Given the rapid technological advancements and their impacts on businesses, it is crucial for managers to have a precise understanding of these opportunities and challenges. From the use of drones in livestock management to open innovations in improving strategic performance, new technologies offer both advantages and difficulties. Referencing various studies, this paper explores how companies can optimally leverage these opportunities and effectively confront the associated challenges. The goal of this article is to provide a comprehensive perspective on the role of emerging technologies in the formation and implementation of business strategies.