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The Impact of Emerging Digital Marketing Technologies on Exploration Buying Behavior with the Moderating Role of Demographic Characteristics

کلیدواژه: Digital Marketing Technology, Artificial Intelligence Marketing, Exploratory Buying Behavior, Demographic CharacteristicsYoung consumer.,

نویسندگان: Nemati Gareh Tapeh Hossein, Asgarnezhad Nouri Bagher, Zarei Ghasem, Mola Maryam

ناشر: رشد فناوری - Roshd-e-Fanavari

In today's era, the emerging technologies of Digital Marketing have made significant changes in the lives of young consumers. Today, the aforementioned technologies have become an important part for young consumers to access sufficient information about products, their purchase, consumption, etc. Co... ادامه

سال:2025

لینک به محتوا با زبان هدف

نوع سند: Article

3 دانلود

13 بازدید

مشاهده/دانلود

Designing a Digital Marketing Model in Iran's Banking Industry

کلیدواژه: Marketing,Digital Marketing,Banking Industry,Information Technology

نویسندگان: Esmaili Neiri Reza, Hajipour Shooshtari Abdolhamid, Andervazh Leila

ناشر: تکنولوژی در کارآفرینی و مدیریت استراتژیک - Journal of Technology in Entrepreneurship and Strategic Management

In today's business world, Digital technologies continue to advance at an increasingly rapid and revolutionary pace, often referred to as the Fourth Industrial Revolution. No aspect of business has remained untouched by its surging waves, leading to significant changes, adjustments, and modification... ادامه

سال:2024

لینک به محتوا با زبان هدف

نوع سند: Article

0 دانلود

9 بازدید

مشاهده/دانلود

The Agility Model of the Banking Industry in Digital Marketing

کلیدواژه: Digital Marketing,Agile Digital Marketing,Agility

نویسندگان: Salehi Jalal, HOSSEINZADEH ALI, BASTAM HADI

ناشر: INTERNATIONAL JOURNAL OF Digital CONTENT MANAGEMENT - INTERNATIONAL JOURNAL OF Digital CONTENT MANAGEMENT

The developments of Digital Marketing in the banking industry have affected the speed of changing customer demands. Therefore, the ability to quickly and agilely adapt to changes plays a key role in creating competitive advantages. Despite the significant role of agility in responding to changes, so... ادامه

سال:2021

لینک به محتوا با زبان هدف

نوع سند: Article

5 دانلود

13 بازدید

مشاهده/دانلود

Designing a Digital Marketing Excellence Model (A Case Study of Commercial Banking)

کلیدواژه: Excellence model, Digital Marketing, Commercial Banking, Grounded theory

نویسندگان: Yaghoubpour Maryam, Khodadad Hosseini Seyed Hamid, Janatifar Hossein, Sanavifard Rasoul

ناشر: مدیریت بازرگانی - Journal of Business Management

Objective
In response to global advancements in the banking sector and the increasing competition in Iran, with new banks and financial institutions entering the market, commercial banks must leverage Digital Marketing to differentiate their services and secure a significant ma... ادامه

سال:2024

لینک به محتوا با زبان هدف

نوع سند: Article

3 دانلود

12 بازدید

مشاهده/دانلود

Investigating Digital Marketing Pattern Using Foundation Data Approach in the Banking System (Case Study ‎Tose’e Ta’avon Bank)

کلیدواژه: Digital Banking, Digital Marketing, Delphi technique, Fuzzy Analysis, Tose’e Ta’avon Bank

نویسندگان: Shafeian Niloofar, Aghaei Mohammad, Gharibnavaz Nader

ناشر: حسابداری دولتی - Governmental Accounting

Subject and purpose of the article: In the present study, the Digital Marketing model that has been extracted using the grounded theory has been using analysis fuzzy analysis technique and Delphi method.
Research method: The statistical populat... ادامه

سال:2022

لینک به محتوا با زبان هدف

نوع سند: Article

3 دانلود

14 بازدید

مشاهده/دانلود

Predicting Mobile Marketing Acceptance Factors: A Hybrid Approach of Structural Equation Modeling and Artificial Neural Network (SEM-ANN)

کلیدواژه: Artificial Neural Network, Data Mining, Mobile marketing, Technology Acceptance

نویسندگان: Khadivar Ameneh, Hadianfar Niloufar, Aliyari Boroujeni Ahmad

ناشر: مدیریت بازرگانی - Journal of Business Management

Objective
The evolution of the mobile phone is one of the most successful innovations in history, and its wide distribution and ubiquity indicate the success of this Technology. Marketing and business managers increasingly see mobile as an attractive tool through which they can... ادامه

سال:2024

لینک به محتوا با زبان هدف

نوع سند: Article

5 دانلود

12 بازدید

مشاهده/دانلود

Designing a Marketing Model for Participatory Facilities in Islamic Banking

کلیدواژه: Participatory Facilities,Participatory Facilities,Marketing Islamic Banking,Data Based Theory

نویسندگان: LaleKhani Esmaeill, MOHAMMADIAN MAHMOUD, MOHAGHEGH NIA MOHAMMAD JAVAD, AMIRI MAGHSOOD

ناشر: مدیریت منابع در نیروی انتظامی - RESOURCE MANAGEMENT IN POLICE

Background and objective: At present, the real participation of customers in the profit and loss of banking products and services is seen in the theoretical banking structure of our country. But in practice this is not the case and customers only receive profit-sharing services from this huge financ... ادامه

سال:2020

لینک به محتوا با زبان هدف

نوع سند: Article

0 دانلود

15 بازدید

مشاهده/دانلود

consumer Trust in Digital Banking: A Qualitative Study of Legal and Regulatory Impacts

کلیدواژه: Digital Banking,Consumer Trust,Qualitative Study,Regulatory Frameworks,Security Measures,Trust Dynamics

نویسندگان: Gupta Vishwajit, Shukla Sumitra

ناشر: عنوان فارسی - Interdisciplinary Studies in Society, Law, and Politics - Interdisciplinary Studies in Society, Law, and Politics

The shift towards Digital banking has significantly transformed the financial landscape, necessitating a deeper understanding of the factors influencing consumer trust. This study aims to explore how legal and regulatory frameworks, coupled with perceived security measures, impact consumer trust in ... ادامه

سال:2024

لینک به محتوا با زبان هدف

نوع سند: Article

4 دانلود

11 بازدید

مشاهده/دانلود

Watershed Change Detection Using Hybrid Conceptual Model-Artificial Intelligence

کلیدواژه: Watershed Land Use Change,Conceptual Rainfall-Runoff Model,Storage Coefficients,Artificial Intelligence,Wavelet-Entropy

نویسندگان: ANDALIB GHOLAMREZA, NOURANI VAHID, Sharghi Elnaz

ناشر: رویکردهای نوین در مهندسی عمران - JOURNAL OF NEW APPROACHES IN CIVIL ENGINEERING

This research investigated LULC changes and its effect on outlet runoff by detecting LULC changes location and severity via an inverse method for the Little River Watershed, USA. In this research, the Artificial Intelligence and soft computing capabilities such as wavelet-entropy were employed for t... ادامه

سال:2019

لینک به محتوا با زبان هدف

نوع سند: Article

0 دانلود

12 بازدید

مشاهده/دانلود

Control or Innovation; Legal Requirements of Regulatory Policies in Artificial Intelligence

کلیدواژه: Artificial Intelligence (AI),legislation,Regulation,Regulatory Policy,Risk and Control,opportunity and Innovation

نویسندگان: Hashemi Seyed Hossein

ناشر: دولت و حقوق - Government and Law

In response to the rapid development of Artificial Intelligence (AI), various legal systems have created different regulatory and supervisory interventions for this Technology. While some countries prioritize consumer protection by imposing stringent regulations, others adopt a more permissive appro... ادامه

سال:2024

لینک به محتوا با زبان هدف

نوع سند: Article

2 دانلود

7 بازدید

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